Posts

Search Engine Optimization (SEO) - Introduction

-
Image
 Search Engine Optimization (SEO) - Introduction: Search Engine Optimization is the practice of orienting the website to rank higher on search engine results pages, so that more website traffic is received. It is the process by which website owners optimize their website and its content in such a way that their websites appear in the top 10 results of google whenever one searches for anything related to their industry or products or services. Paid ads give results only till business owners put money, and with time it becomes more and more expensive as the low hanging fruits get finished. Unlike paid ads, once the business/website starts ranking towards the top of search results, it stays there for a long time. Also, 68% of the people ignore ads and move towards organic results. Google search is a crucial part of a decision-making process/journey. SEO is a core part of content marketing and the content about the problem, solution and product combined together provides the complete h...
Post a Comment
Read more

Promotion - Content Marketing

-
Image
 Promotion - Content Marketing: Promotion is one of the crucial parts of the marketing mix. It can be done in so many ways: Running Ads (TV, YouTube, Display, Facebook, Search, Shopping etc.), PR (Public Relations), Influencer Marketing, Affiliate Marketing, Email Marketing, Blogs On Website, Articles About Your Brand On Other Websites. Content Marketing: It is a marketing strategy, that attracts, engages and retains audience by creating and sharing relevant articles, videos, podcasts and other media. It helps in getting the customer to move down on the funnel by the means of content that they actually want to consume. Content Marketing Examples: Blogging & Guest Blogging, Presentations, Case Studies, Podcasts, Videos, Images, Whitepaper, Directory Listing, Webinars, E-books, Niche Websites & Yellow Pages, Press Releases, Infographics, Quora, Wikipedia. Creating content for SEO: Website traffic, Getting backlinks, High session duration, Domain authority. What is the intent ...
Post a Comment
Read more

Breaking Down Business Problems - (Launching A New Product) Go To Market Framework

-
Image
Breaking Down Business Problems - (Launching A New Product)  Go To Market Framework: Launching A New Product: Competitive Landscape/Context: In order to stand out from the competition, the brand should create a unique value proposition and analyze the competitors. The analysis should be done on the basis of product portfolios, capabilities, their presentations, goals and accomplishments. The sources of information about the competitors can be their website, newsletters and annual reports. Brand can also analyze customer review, missing elements in the competitor's products, and consider what features can be added to the product in order to satisfy the customer needs. The other attributes of review can be pricing, content strategy, marketing strategies, engagement with the audience, and digital presence. Brand can also learn about the strengths, weaknesses, opportunities and threats of competitors with SWOT analysis. Business Objective/Source of Growth: Brand Size: Growth Equation: ...
Post a Comment
Read more

Breaking Down Business Problems - (Increase Sales) Consumer Engagement Funnel

-
Image
Breaking Down Business Problems - (Increase Sales) Consumer Engagement Funnel: The consumer funnel outlines the most straightforward journey customers might take in their path to purchase. It is a helpful framework for connecting and engaging with customers along their journey. The effective marketing campaigns use a more comprehensive approach, such as full funnel marketing, designed to reach customers at every stage in the process. The audience narrows as we move down the funnel, and when we get to the bottom, we have shoppers who are most likely to convert, and, ideally, become loyal customers. In the phase of awareness & consideration, brands use campaigns to attract new leads. In the conversion and loyalty phases, brands use campaigns to nurture current leads and, eventually, help grow customers into brand advocates. Awareness: Brand awareness is the familiarity with a brand, which could include knowledge of its name, messaging, tone and style, values and culture. The objectiv...
Post a Comment
Read more