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Showing posts from April, 2023

Search Engine Optimization (SEO) - Introduction

- April 08, 2023

Search Engine Optimization (SEO) - Introduction: Search Engine Optimization is the practice of orienting the website to rank higher on search engine results pages, so that more website traffic is received. It is the process by which website owners optimize their website and its content in such a way that their websites appear in the top 10 results of google whenever one searches for anything related to their industry or products or services. Paid ads give results only till business owners put money, and with time it becomes more and more expensive as the low hanging fruits get finished. Unlike paid ads, once the business/website starts ranking towards the top of search results, it stays there for a long time. Also, 68% of the people ignore ads and move towards organic results. Google search is a crucial part of a decision-making process/journey. SEO is a core part of content marketing and the content about the problem, solution and product combined together provides the complete h...

Promotion - Content Marketing

- April 01, 2023

Promotion - Content Marketing: Promotion is one of the crucial parts of the marketing mix. It can be done in so many ways: Running Ads (TV, YouTube, Display, Facebook, Search, Shopping etc.), PR (Public Relations), Influencer Marketing, Affiliate Marketing, Email Marketing, Blogs On Website, Articles About Your Brand On Other Websites. Content Marketing: It is a marketing strategy, that attracts, engages and retains audience by creating and sharing relevant articles, videos, podcasts and other media. It helps in getting the customer to move down on the funnel by the means of content that they actually want to consume. Content Marketing Examples: Blogging & Guest Blogging, Presentations, Case Studies, Podcasts, Videos, Images, Whitepaper, Directory Listing, Webinars, E-books, Niche Websites & Yellow Pages, Press Releases, Infographics, Quora, Wikipedia. Creating content for SEO: Website traffic, Getting backlinks, High session duration, Domain authority. What is the intent ...